Hublot displayed its high complications novelties and watches
constructed of innovative materials at a pop-up shop in Dubai
His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum was in
attendance at the store opening along with Hublot chairman Jean-Claude
Biver, which coincided with the launch of the first Hublot Challenge.
They were joined by Mohammed Abdulmagied Seddiqi, senior vice
president of sales and retail at Ahmed Seddiqi & Sons, long-term
partners of Hublot in Dubai, and Marco Tedeschi, Hublot’s director for
The two-week pop-up in the Grand Atrium of The Dubai Mall plays host
to the first round of the Hublot Challenge 2014, which will see visitors
test their driving skills on a Ferrari F1 racing simulator and compare
their lap times against those of Ferrari’s F1 drivers on the Hublot
Challenge website. Hublot is the official timekeeper of Ferrari.
The winner of the Dubai leg will be invited to compete in the Middle
East final in Abu Dhabi and attempt to win a real track experience on
Yas Marina circuit during the Ferrari Finali Mondiali weekend in
Watches on show included the Big Bang Ferrari Ceramic Carbon, Big Bang Ferrari King Gold and Big Bang Ferrari Titanium Carbon.
Article by James Buttery.
Article source: http://www.watchpro.com/16949-hublot-pop-up-in-dubai-for-first-leg-of-challenge/